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We launched the Book of the Month iOS app in September 2019. It's one of the most requested features/products from our users. We surveyed our users and found out that more than 70% use an iPhone (sorry Android users!) This is the project that I’m really proud of because I’m the sole designer who worked on it.

Step 1: Understand the goal (Why)

The Book of the Month website has been around for 6 years now. The wold's technology has moved towards mobile apps for the last decade. Customers are constantly on the go and providing a mobile app that fits their needs is important. By building mobile apps, we can:

  • Connect better with our users.

  • Better inform our users of new products and offers.

  • Reach out to younger demographics.

  • Stand out from the competition.

Step 2: Define the audience (Who)

Here are some of the classifications of our members:

  • Age (Millennials in their 20s and 30s who spend a lot of time on their social media apps).

  • Gender (Women).

  • Occupation (Mostly work in the office).

  • Middle/Upper class.

Step 3: Understand the customer's context and needs

Here are some user stories that help me explore the context of the users:

  • Member receives a push notification it's time to pick their book.

  • Member adds a Book of the Month to her box.

  • Member adds an add-on to her box.

  • Member views/edits account.

  • Member ships or skips her box.

Step 4: Solve

Before diving into designing the app, coming up with a strong information architecture is crucial to the project because it provides a framework of how the app functions.

Here is the information architecture: 

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Deciding what goes into the tab bar and navigation bar is one of the most important decisions I had to make when designing the app . In the end, we went with Monthly BOTM, Add-ons, and Account for the tab bar because it made most sense logically and chronologically.


Final Design

The app is now available on the App Store.

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